Be useful. How brand activism helps a company’s PR

“Why aren’t we interested in anyone?” – one of the most common requests to PR-experts. Good old PR tools – press releases, expert columns, presentations and press tours – are of little interest to anyone. To gain publicity, businesses are left with paid special media projects, paid collaborations with influencers, the organization of big events and big news events. But there is something that allows you to ensure a constant presence in the information space and the interest of the audience: to be useful to society. Corporate social responsibility initiatives are becoming increasingly popular, and their pace of development will only increase.

Special theme of the year: “Challenges for society and the world”

Climate change Medicine Education Mental problems Poverty Five experts will talk about five challenges for the world today. Want to be useful to society? Choose your challenge, make an effort to overcome it, and the voice of your brand will sound with new force.